The Chairman & Managing Director of Graphisads, began his journey in 1976 towards a successful career in the field of Advertising by starting Rashtriya Advertising. Very soon, the days of struggle and challenges gave way to a phase of consolidation, achieved through hard work, sincerity and keen business acumen. Never stepping back from innovation, he started and revolutionized the whole concept of Outdoor Advertising in Delhi and North India.
In 1997, he took over Graphisads to turn around its fledgling fortunes by instilling professionalism and energy. He injected re-invention and innovation across all verticals, be it the organizational set up, client servicing, media buying, marketing strategies etc. He knew his goals, and over the years had perfected the ‘art of getting things done.
A young and energetic professional who graduated in Business Studies from Birmingham (UK). Subsequently, he did his post graduation from SP Jain Institute, Mumbai specializing in handling Family Managed Business. Post that he has regularly done short term courses from various prestigious institutes.
As a Director, in a short span of a decade, he has brought in accountability and professionalism in all functions of the organizations working. The professional team handles all the work in the organization and systems are in place, which has helped the promoters to expand the operations into new verticals. He firmly believes in working with professionals, as that is the way forward for any business. “The management’s role should be to manage and that is what professionals do better, the promoters should set the company vision and align all to it” is his mantra.
Alok is always on the lookout for getting the best out of people. He has the positive attitude and aptitude to lead people to definite goals. He has traveled to many countries and has learned from his exposure to Europe, CIS, UAE and China among others.
With a penchant to network and meet new people and learn from their experiences, he is connected with various associations like Rotary, Round Table, CREDAI, The Indus Entrepreneurs (TiE), PHD Young Business Leaders Forum et al. He has already proved his mettle in public speaking by successfully participating in seminars on various topics and is very active on social media posting opinion on various social issues. His aim is to incubate new businesses that are of social relevance, build them from scratch up and make sure they contribute to nation’s growth.
A man for all seasons, he is marketing guru of a class apart. He took to Business Development from the start of his career and mastered every department related with its domain namely client relationship management, forecast & budgeting, team management, B2B, B2C, magazine space &concept selling, sales planning and sales strategy. Among the whole gamut of advertising activities, Event managementis his forte. He has been pivotal in organizing a score of prestigious events and exhibitions in India and overseas. Times Education Show 2017 for North India, Indian Property & Investment Show 2017 Doha-Qatar, Beauty India 2016 (A lifestyle pageant), Time Education Expo from 2012 to 2015 are to name a few.In a first, he is the conceptualizer & organizer ofone-of-its-kind Adventure and Travel Show 2019